THE DNA OF PERFORMANCE
Nuvei x Mercedes PETRONAS AMG F1 Team
In this partnership film we delve into the similarities of two high performance brands – the relentless pursuit of excellence, marginal gains, and a leadership mindset.
Through stylistic black-and-white interviews and dynamic 3D animations, the film unfolds these parallel narratives, giving viewers a look into the mechanics of performance.
My role included leading the creative from concept to completion, directing, and overseeing the post production on what is now a successful piece of work.
Watch the 3-minute here.
Scroll down for the full version.
A few behind the scenes moments.