‘We fly for you’ was Air New Zealand’s first major campaign since the global pandemic. After a tough time for our national carrier it was time to remind New Zealander’s that for Air New Zealand it’s all about manaaki – caring for their customers.

My role involved concepting manaaki moments and script writing for the masterbrand TVC, along with the social and digital elements, OOH and art direction across the campaign.

The campaign features 30 different narratives featuring over 150 talent, including 100 Air New Zealanders. ‘We fly for you’ launched on TV, digital and social channels across New Zealand.