For a pitch to produce the BBC’s FIFA Women’s World Cup match coverage in Australia and New Zealand, we created a ‘vision edit’. Instead of just telling the BBC what we planned to do, we asked them to step into the future – and see it through the eyes of how it felt for one young fan to experience a summer of the FIFA Women’s World Cup on the BBC.

What was originally conceived as an addition to the pitch deck was so well received it ended up on the live broadcast.